Growth intelligence, democratized.
15+ years of enterprise growth expertise — now accessible to every ambitious brand through AI-powered systems.
"Growth is not a department. It's a mindset."
Most businesses don't lack data — they lack clarity. Enterprise tools are built for enterprises. Everyone else gets dashboards they can't act on, reports they can't understand, and advice they can't afford.
MCAI Labs exists to close that gap. We combine 15 years of hands-on growth experience with AI systems that do in hours what used to take weeks. No black boxes. No vanity metrics. Just the truth about your growth — and a clear path forward.
Data over opinions
250+ criteria, not gut feelings. Every recommendation is grounded in evidence.
Speed over perfection
Quick wins first, compound gains over time. Ship fixes, measure impact, iterate.
Transparency over theatrics
No black boxes. Every score, every finding, every recommendation — fully visible.
Partnership over projects
We don't drop a report and disappear. We stay until the numbers move.
Experience
Founder & Growth Strategist
Building a platform that makes enterprise-grade growth systems accessible to businesses of all sizes. Developing AI-powered MarTech tools to democratize growth intelligence.
- Growth OS
- 2 more products coming soon...
Growth & Digital Marketing Director
Led the digital transformation of Boyner.com.tr and BoynerNow with a 16-person cross-functional team across SEO, Performance Marketing, Analytics, Influencer Marketing, Growth Marketing, Awareness, Full Funnel, and Omni-Channel strategies.
Projects
- NowGo-To-Market
- Morhipo Migration
- Website Redesign
- Marketplace Integration
- Category Structure
Outcomes
- +40% Unpaid Traffic
- +55% Non-brand Organic
- +21% Paid ECR
- +50% MAU
- +72% App Downloads
Growth & Performance Marketing Assoc. Director
Played a key role in establishing the digital growth organization. Modernized data analytics infrastructure and championed test-and-learn culture across teams.
Projects
- PasajBlog Platform
- GA4 + BigQuery Migration
- 188+ A/B Tests/Year
Outcomes
- +9.8% Lead Generation
- 2x eCommerce Transactions
- 13% Conversion Uplift
Growth Lead
Bridged product and marketing teams to optimize merchant acquisition and onboarding processes. Delivered growth audits to 3,000+ e-commerce merchants.
Projects
- Onboarding Flow Redesign
- Google CoMa Initiative
- 2,000+ Merchant Training
Outcomes
- 1.51x Gross Profit
- 1.52x Revenue/Merchant
- UK Search Awards Finalist
Digital Marketing Team Lead
Developed data-driven models and predictive strategies for large-scale e-commerce operations. Built custom bidding algorithms with data science team.
Projects
- Custom Bidding Algorithm
- Budget Forecasting
- A/B Testing Program
Outcomes
- +104% ROAS (Record)
- 50M+ TL Single Day Revenue
Performance Marketing Executive
Managed $8M+ media spend for Garanti Bank across Google Ads, Facebook, and Display networks.
Projects
- Mobile App Marketing
- YouTube Lead Generation
- Account Rebuild
Outcomes
- +13% Leads
- -29% CPI
- 2x App Downloads
- 1 Global Case Study
Early Career
Built foundations in media planning and performance marketing for Turkey's leading brands including Unilever, Coca-Cola, Nike, and Absolut.
Achievements
- MIXX Awards Silver (Magnum Pink)
- MIXX Awards Bronze (Magnum Black)
Speaking & Events
Education
Koç University
MBA (Executive) — 2020-2021
Istanbul University
Bachelor of Economics — 2009-2014
Services
Strategic growth, tailored to you.
1:1 Consulting
Strategic guidance on growth, data & performance marketing.
- Growth Strategy
- Performance Marketing
- Data & Attribution
- MarTech Stack Design
Training & Workshops
Empower your team with AI-powered marketing skills.
- AI Marketing Workshop
- Digital Marketing
Product-independent. Whether you need strategic advice, hands-on training, or a growth partner — let's talk.
mcengiz@mcailabs.com