Mustafa Cengiz

Founder & Growth Strategist

Building a platform that makes enterprise-grade growth systems accessible to businesses of all sizes. Developing AI-powered MarTech tools to democratize growth intelligence.

• Growth OS
• 2 more products coming soon...

Growth & Digital Marketing Director

Led the digital transformation of Boyner.com.tr and BoynerNow with a 16-person cross-functional team across SEO, Performance Marketing, Analytics, Influencer Marketing, Growth Marketing, Awareness, Full Funnel, and Omni-Channel strategies.

Projects

• NowGo-To-Market
• Morhipo Migration
• Website Redesign
• Marketplace Integration
• Category Structure

Outcomes

• +40% Unpaid Traffic
• +55% Non-brand Organic
• +21% Paid ECR
• +50% MAU
• +72% App Downloads

Growth & Performance Marketing Assoc. Director

Played a key role in establishing the digital growth organization. Modernized data analytics infrastructure and championed test-and-learn culture across teams.

Projects

• PasajBlog Platform
• GA4 + BigQuery Migration
• 188+ A/B Tests/Year

Outcomes

• +9.8% Lead Generation
• 2x eCommerce Transactions
• 13% Conversion Uplift

Growth Lead

Bridged product and marketing teams to optimize merchant acquisition and onboarding processes. Delivered growth audits to 3,000+ e-commerce merchants.

Projects

• Onboarding Flow Redesign
• Google CoMa Initiative
• 2,000+ Merchant Training

Outcomes

• 1.51x Gross Profit
• 1.52x Revenue/Merchant
• UK Search Awards Finalist

Digital Marketing Team Lead

Developed data-driven models and predictive strategies for large-scale e-commerce operations. Built custom bidding algorithms with data science team.

Projects

• Custom Bidding Algorithm
• Budget Forecasting
• A/B Testing Program

Outcomes

• +104% ROAS (Record)
• 50M+ TL Single Day Revenue

Performance Marketing Executive

Managed $8M+ media spend for Garanti Bank across Google Ads, Facebook, and Display networks.

Projects

• Mobile App Marketing
• YouTube Lead Generation
• Account Rebuild

Outcomes

• +13% Leads
• -29% CPI
• 2x App Downloads
• 1 Global Case Study

Early Career

Built foundations in media planning and performance marketing for Turkey's leading brands including Unilever, Coca-Cola, Nike, and Absolut.

Achievements

• MIXX Awards Silver (Magnum Pink)
• MIXX Awards Bronze (Magnum Black)